Something everyone can relate to is getting dressed in the morning. As you choose your garments for the day a likely part of your choices are your socks.
We don’t think about it too much but the last thing you need before you’re totally ready to go are your favourite socks. You might be going to an important meeting, visiting with friends, or going for a jog. Whatever you have planned, the day will be that much better with the perfect pair of socks.
What you’re probably not thinking is how great a pair of socks can be for branding and marketing. We might take socks for granted but there’s no doubt they are an important part of our everyday routine.
So what can custom socks do for you and your business or not-for-profit? Well, imagine your logo on a perfectly crafted pair of socks sitting in your customer or client’s drawer. Now, think about how often your client or customer would wear your branded swag for their own enjoyment for the whole world to appreciate. Custom socks are actually a great way to promote your brand. They’re affordable, look great, and won’t disappear into a bottomless pit of useless items. Do we really need another magnet or pen hanging around?
Who has time to design custom socks?
You do (with our help)! From our custom design process to the fast 7 day turnaround, the Socktologists at Sockrates Custom Socks will guide you through every step. Our talented design team will begin by creating artist renderings of your vision and work with you until it’s perfect. Your brand is important to you so achieving exactly what you want is always first on our list. You’ve worked hard to establish the perfect logo or image and we understand the importance of presenting everything perfectly. No detail is left behind, down to the exact shade, hue, and tone of your colour choices.
Once you’ve approved your design you can trust that the finished product will be produced with precision that will exceed your expectations. After the design process is complete, all you have to do is sit back and wait for your vision to come alive. Seven days later your custom socks will arrive at your door. That’s it!
What can custom socks do for my company or not-for-profit?
A key component to the development of your brand is marketing. We all have to do it but it can be overwhelming and expensive. It’s also risky. What if my campaign doesn’t work? What if I spend money on efforts that just don’t seem to drive people to my door?
Stretch Your Marketing Dollars
There’s a lot to advertising and marketing. Not every campaign will work and the stress of managing every part of it is enough to make you shy away from doing anything at all. You could spend thousands of dollars on print advertising, online marketing and local signage, like billboards, in a single month alone. That’s a huge consideration! If you’re a smaller company or not-for-profit your marketing budget will likely not even have enough in it to cover a few months at that rate. Even large scale businesses want to stretch their marketing dollars as far as they can.
Leave Them With A Lasting Impression
So, what if you could spend far less and know that what you’re putting out there is actually making a lasting impression? This is where custom socks really shine because everybody wears socks and our 100 pair minimum lets you decide how much you want to spend without diminishing your ability to market.
When you gift a pair of socks, especially high-quality custom-made Italian socks, you know the recipient will enjoy them. With custom socks you’re not only giving away something that will have a long shelf life, they’re also a walking billboard for your company. Every time your client puts their foot into your beautifully made socks, they think of you again. If they’re really nice (and we know they will be when you order from us), people will take notice, and just like that your brand is being recognized and promoted. Pretty cool, right? It’s a win-win when it comes to how you market because you know the item you’ve branded will be used, that other people will see it and that it will promote you for years to come. How many other items can you think of that offer that same value?
Promoting your business, organization, or event with custom socks with us can give you something no print campaign, billboard, or online outlet can offer. Your “ad” doesn’t disappear after a few minutes, days, weeks, or months – talk about a cost effective way to advertise.
Tell Them You Care About Quality
Your custom Italian socks are crafted by experts and made to last. We use mercerized cotton that is specially dyed and woven into the design of your choice in a city that has specialized in the making of socks for centuries! Our unsurpassed quality and expertise combined with our design team and the fastest turn around times in the business will knock your socks off (pun intended). They’re a sure way to wow your clients and customers while promoting and developing your brand.
We also guarantee our work so you can feel comfort in knowing that you’ll always receive exactly what you ordered or your money back. Making custom socks is a stress free, affordable choice that will significantly help you grow your brand without breaking the bank. Need we say more?
Marketing Fact: The best promotional items for tradeshows, giveaways and gifts are things people will enjoy, find useful and appreciate. Socks check all of the boxes!