In a world where color accuracy and consistency are vital for brand identity and recognition, learning “what is Pantone” makes all the difference.
Think colors don't matter much?
Quick, what brand comes to mind when you hear 'primary yellow and red'? How about 'deep green and white' or 'primary yellow and navy blue'?
You see, the way your customers perceive your brand is deeply entwined with color.
It's more significant than you might realize.
By offering a standardized color matching system, Pantone guarantees that the colors you've selected to represent your brand, are precisely matched across various materials, from fashion to graphic design, and even custom sock manufacturing.