Top 3 Custom Corporate Swag Trends for Your Business in 2024


In today’s competitive business landscape, standing out from the crowd is more important than ever.

Corporate swag or branded swag is one great way to achieve just that.

But how do you choose the right branded merchandise to make a lasting impact? What are some recent trends that you can leverage for trade shows or events?

With our extensive experience in crafting high-quality, personalized socks for brands like Google, Desjardins, Dr. Pepper and more, Sockrates has established a profound understanding of the power of branding with promotional products.

We'll walk you through the power of corporate swag, the top trends for 2024, and tips on selecting the perfect gift, swag vendor and swag idea to elevate your company’s presence in the marketplace.

Feel free to use our handy table of contents to find exactly what you need.

Table of Contents

The Power of Corporate Swag Companies

Business partners wearing brand t shirt made with screen printing
Company swag is a great way to market your business

Corporate swag is more than just free giveaways with your logo stamped on them.

When used effectively, it can be a powerful promotional product that can boost your company's visibility, drive more traffic, enhance employee engagement, and strengthen client relationships.

From branded apparel to customized products, the possibilities are endless when it comes to creating great company swag that resonates with your target audience.

However, not all swag company is created equal.

To make your brand stand out, selecting the right items and vendors that align with your company’s values and objectives is crucial. This means considering factors like:

  • Quality
  • Customization
  • Pricing
  • Delivery times
  • Sustainability

When selecting your next custom swag item, consider many corporate swag vendors and explore all the options available at any online company swag store.

We discuss this in more detail later in this post.

Boosting Brand Awareness

Branded swag, also known as branded merchandise, plays a pivotal role in any marketing plan aimed at enhancing company's visibility and recognition.

With the right branded products and branded swag ideas, you can showcase your company’s unique identity and make a lasting impression on your audience.

The key to boosting brand awareness through corporate swag is to choose items that are both practical and appealing to your target audience.

This way, you’ll ensure that your branded merchandise not only gets used but becomes a product that people are excited to show off and talk about, effectively transforming your employees and clients into brand ambassadors.

Enhancing Employee Engagement

A group of colleagues participating in a virtual team building exercise
Corporate gifts can bring people together at the office

Beyond being a nice gesture for employees, corporate swag serves as a potent tool to foster employee engagement and boost team spirit.

Giving out a thoughtful, useful gift can boost morale, create a sense of belonging, and even improve job satisfaction.

In a world where remote work is becoming increasingly common, providing employees with promo products that they can use in their daily lives - like tech accessories or branded apparel like custom grip socks- can help them feel connected to the business and proud of the organization they represent.

This sense of unity and camaraderie can lead to increased productivity and job satisfaction, making corporate swag a valuable investment in your company’s success.

Strengthening Client Relationships

Corporate gifts for clients are tried and true tactics in business

Thoughtful and personalized corporate gifts hold the potential to fortify client relationships and display your appreciation for their business.

By offering custom promotional products through corporate gifting that align with your clients’ interests and preferences, you can create a lasting connection and enhance company loyalty.

Moreover, giving out corporate swag can have a positive effect on customer satisfaction, repeat business, and referrals, as clients are more likely to feel valued and appreciated when they receive a tangible reminder of your company’s commitment to their success.

In short, investing in corporate swag can help you strengthen client relationships and drive long-term growth for your business.

Top 3 Corporate Swag Ideas and Trends for 2024

As we look ahead to 2024, the top corporate swag trends focus on sustainability, remote teams, work-from-home essentials, and health and wellness items.

With the growing emphasis on environmental responsibility for 2024, and the shift towards hybrid work, businesses are increasingly looking for branded merchandise that align with their values and cater to the needs of their employees and clients.

Staying ahead of these trends guarantees that your corporate swag leaves a positive impression and manifests your company’s commitment to innovation and social responsibility.

Whether you are looking to sell swag or give it away as employee appreciation gifts, this next section will explore some popular swag items within these categories and offer tips for incorporating them into your company's branding and marketing strategy.

1. Sustainable and Eco-Friendly Company Swag

An assortment of custom stickers with recycled polyester is a perfect swag idea for employees that work from home
Sustainable branded swag is almost expected in today's corporate culture

Sustainable corporate gifts are a popular trend that demonstrates a company’s commitment to environmental responsibility and ethical practices.

For instance, organic cotton socks from Sockrates are a great example of sustainable branded products.

Choosing environmentally friendly business swag helps reduce your company’s environmental impact while advocating to your employees, clients, and prospects about your company values and priorities.

Here are 10 great sustainable and environmentally friendly company swag product ideas:

  1. Eco-Friendly Custom Notebooks: These notebooks are made from recycled paper and are perfect for jotting down ideas or meeting notes.
  2. Bamboo Fiber Coffee Cups: Reusable and biodegradable, these cups are an awesome alternative to disposable coffee cups.
  3. Organic Cotton Tote Bags: These bags are not only sustainable but also practical for everyday use.
  4. Plantable Seed Paper Calendars: At the end of the month, you can plant the page and watch it grow into beautiful flowers or herbs.
  5. Solar-Powered Phone Chargers: A sustainable way to keep your devices charged on the go.
  6. Recycled Plastic Bottles: These bottles are made from recycled plastic, reducing plastic waste and promoting hydration.
  7. Eco-Friendly Straws: Made from bamboo or stainless steel, these straws can be used over and over again.
  8. Biodegradable Phone Cases: These phone cases are made from plant-based materials and are 100% compostable.
  9. Sustainable Wooden Sunglasses: Stylish and eco-friendly, these sunglasses are made from sustainable wood sources.
  10. Organic Cotton Socks from Sockrates: Comfortable, stylish, and made from organic cotton, these socks are a great example of sustainable company swag.

2. Remote Work Custom Swag

Gifting your work-from-home employees custom swag is a great way to show you appreciate them
Corporate gifts can impact remote workers just as much

With remote work becoming more prevalent, work-from-home essentials have emerged as a trending choice for businesses looking for promo products that support their employees and clients in their daily routines.

Custom grip socks, for example, provide better footing and stability, increased productivity, comfort and support, and are a great way to rep your team for remote workers.

By offering practical and thoughtful swag items that cater to the unique needs of remote workers, you can foster a positive company culture and demonstrate your commitment to employee well-being.

Here are 8 recommended Work-from-Home corporate gifts:

  1. Custom Grip Socks: These socks are comfortable and practical for working from home, providing better footing and stability.
  2. Branded Coffee Mugs: A quality coffee mug with your company logo can become a daily staple for your employees' home office.
  3. Wireless Charging Pads: These are a practical gift that keep devices charged and ready to use.
  4. Noise-Cancelling Headphones: These can help remote employees focus by reducing background noise in their workspace.
  5. Branded Notebooks and Pens: Even in a digital world, having a physical notebook for jotting down thoughts and ideas can be very useful.
  6. Personalized Desk Organizers: These can help keep the workspace tidy and efficient.
  7. Ergonomic Mouse and Keyboard Set: These can help ensure comfort during long working hours.
  8. Branded Hoodies, Sweatshirts or T Shirts: Comfortable to wear and great for showcasing your company.

3. Health and Wellness Corporate Gifts

Custom Athletics socks by Sockrates or branded yoga mats make great promotional products
Stand out with athletic custom socks for company swag

Health and wellness items are another great company swag category that promotes a healthy lifestyle and shows your company’s care for its employees and clients.

For example, yoga mats and custom eco-luxe wool socks from Sockrates are great swag ideas that can help encourage physical activity and overall well-being.

By offering health and wellness items as part of your corporate swag, you demonstrate your company’s commitment to the well-being of your employees and clients, while also providing them with useful and enjoyable promotional products.

Consider organizing a team-building event focused on mental and physical health, where your team can participate in wellness activities, and as a token of appreciation, send your employees home with tote bags (not plastic bags) filled with health-centric gifting swag.

Here are 8 recommended Health and Wellness corporate gifts:

  1. Fitness Trackers: These devices can help employees and clients monitor their physical activity and encourage a healthier lifestyle.
  2. Yoga Mats: Perfect for promoting physical wellness and relaxation, these can be customized with your company's logo.
  3. Custom Organic Wool Socks from Sockrates: Sockrates organic wool socks are breathable and durable, making them perfect for workouts They're also long lasting and provide maximum comfort and support.
  4. Healthy Snack Boxes: Show your care for your employees' and clients' wellbeing by providing them with a selection of healthy snacks.
  5. Personalized Hand Sanitizers: In the current climate, hand sanitizers are a practical and thoughtful gift.
  6. Sleep Masks: Promote good sleep hygiene with custom sleep masks, which can be particularly beneficial for those who travel often.
  7. Resistance Bands: Compact and versatile, resistance bands are a great gift for promoting exercise and physical health.
  8. Custom blankets: Offer warmth and comfort with personalized blankets, a cozy and inviting gift that promotes relaxation and overall well-being.

How to Choose the Right Corporate Swag Vendors

Carefully consider factors such as quality, pricing and shipping options when choosing a swag company
Research your corporate swag vendor before you buy anything

Selecting the right corporate swag vendors is crucial to ensuring that your corporate swag items are of high quality, customized to your needs, and delivered on time.

Several factors should be evaluated when selecting corporate swag vendors, including:

  • Quality and customization
  • Pricing and discounts
  • Shipping and fulfillment
  • Sustainability and ethical practices

In the following sections, we’ll delve deeper into each of these factors and discuss how Sockrates stands out amongst the crowds of custom swag manufacturers and can help make your buying process seamless.

Quality and Customization

When it comes to quality and customization, Sockrates offers a wide range of premium quality materials and sock styles, free sock designs, and unlimited Pantone color matching for perfect customization.

We pride ourselves in using premium Italian wool, sourced straight from our Italian sock factory, ensuring the highest quality and perfect craftsmanship in every pair of custom socks produced.

On top of that, Sockrates’ commitment to customization allows you to create unique and personalized sock designs that truly reflect your brand’s identity.

We offer free sock design services (with unlimited revisions!) so you can be confident that your corporate gifts will make a lasting impression on your employees, clients, and prospects.

Pricing and Discounts

Pricing is a critical factor to consider when selecting a corporate swag vendor. With Sockrates, you can expect:

  • Average price of $9-12 USD per pair
  • Minimum order of 80-100 pairs
  • Competitive pricing and discounts
  • Custom socks that are affordable and attractive for businesses of all sizes.

In addition to our competitive and transparent pricing, Sockrates also offers unbeatable value through our commitment to quality materials, customization options, and efficient production processes.

This ensures that you’ll receive a top-notch product that is expertly designed, looks great and offers top tier quality with a commitment to sustainability.

Shipping and Fulfillment

In today’s fast-paced business environment, timely shipping and fulfillment are crucial for ensuring that your corporate swag reaches your employees and clients when they need it most.

With an unbeatable 7-day turnaround and global delivery, Sockrates is a reliable choice for shipping and fulfillment.

Sockrates’ commitment to efficient production and delivery ensures that your custom socks will be produced and shipped quickly, without sacrificing quality or customization.

By choosing Sockrates as your corporate swag vendor, you can expect the following:

  • Quick production and shipping
  • High-quality custom promotional products
  • Customization options
  • On-time delivery
  • Unparalleled customer service
  • Exceeding your expectations

Sustainability and Ethical Practices

Always consider sustainability in your corporate swag ideas

As a sustainable company with ethical employee practices, Sockrates aligns with businesses that prioritize eco-friendliness and social responsibility.

By offering organic cotton and organic wool socks, Sockrates demonstrates its commitment to environmental responsibility and ethical production.

Choosing a corporate swag vendor that shares your company’s values and commitment to sustainability and ethical practices is a meaningful choice.

By partnering with Sockrates, you and entire team can be confident that your corporate swag is both stylish and responsible.

Incorporating Corporate Swag into Your Marketing Strategy

For some brands, company swag is the #1 driver of growth!

The incorporation of promotional items and branded swag items into your marketing strategy requires alignment with your brand identity, targeting of key audiences, and measurement of the success of your marketing initiatives.

By carefully selecting swag items that reflect your company’s values, personality, and aesthetics, you can create a cohesive and memorable experience for your employees, clients, and prospects.

Trade shows are a great example of a powerful branded swag marketing strategy.

You can gift event attendees with your company swag to amplify your brand visibility or act as an enticing incentive for capturing vital consumer information or generating new leads.

In the following sections, we’ll explore how to effectively incorporate promotional items into your marketing strategy by:

  • Aligning with your company identity
  • Targeting key audiences
  • Measuring the impact of your branded swag initiatives, employee engagement, and client relationships.

Aligning Company Swag with Company Logo and Brand Identity

Sockrates custom branded products for Google, Desjardins, Dr. Pepper and Bickerstaff Parham
Sockrates has made company swag for some of the worlds biggest corporations!

Choosing swag items that reflect your brand’s values, personality, and aesthetics is essential for creating a cohesive experience.

For example, personalized t shirts or custom branded socks from Sockrates can showcase your company’s unique brand identity with personalized designs, patterns, logos, and even taglines that people recognize.

By selecting the best company swag and items that align with your brand identity, you can ensure that your promotional items not only makes a lasting impression but also demonstrates your company’s commitment to innovation.

In this context, exploring various company swag ideas can be a valuable strategy.

Targeting Key Audiences

A graph showing the success of corporate swag and custom promotional products
Tailor your corporate gifting to your target audiences

Identifying the most relevant audiences for your company swag items and tailoring your company swag choices accordingly is vital for optimizing the impact of your corporate swag.

Onboarding kits for new employees, for instance, should aim to foster a sense of belonging and pride in the company.

This might include items like a custom company t-shirt or a notebook with your brand's logo.

Conversely, promotional products for new customers or existing clients should reinforce your brand's identity and express gratitude for their business.

High-end items like a premium pen set or a luxury pair of Sockrates' socks can be a great way to show your appreciation to your business partners.

High end corporate gifts are particularly great for law firms and other high value industries.

By understanding the needs and preferences of your target audience, you can create personalized company swag that speaks to each segment, ensuring that your entire swag designing is relevant and attractive to the right people.

This will increase the chances of engagement and brand recognition, ultimately contributing to the success of your marketing strategies.

Measuring Success

Assessing the success of your corporate swag initiatives requires tracking their impact on brand awareness, employee engagement, and client relationships.

By measuring metrics such as the number of swag items distributed, increase in brand awareness and recognition, engagement and interaction with the promotional products on social media, and conversion rate of company swag recipients into customers or leads, you can assess the effectiveness of your own swag distribution campaign.

By regularly monitoring these metrics and adjusting your company swag strategy as needed, you can ensure that your corporate swag continues to deliver value and contribute to the overall success of your company.

Why Custom Corporate Socks are a Popular Choice

Custom grip socks by Sockrates are an thought and useful gift for remote staff
Custom grip socks are a growing trend in corporate gifts

Custom socks are popular business swag due to their versatility and ability to showcase a brand.

They can be personalized for any event, making them suitable for various occasions.

Custom packaging, like sock boxes and personalized packaging, can enhance the presentation of your swag items.

Socks are universally popular because they're used by everyone, have a long lifespan, and can be tailored to various uses - such as custom grip socks for remote workers, athletic socks for exercise promotion, or dress socks for a professional setting.


To sum it all up, corporate swag is a powerful marketing strategy that can help boost brand awareness, enhance employee engagement, and strengthen client relationships.

By staying ahead of the latest trends, selecting the right vendors, and incorporating corporate gifts into your marketing strategy, you can create a lasting impact on your audience and drive long-term growth for your business.

Remember to choose swag items that reflect your brand’s identity, target the most relevant audiences, and measure the success of your custom promotional products to ensure that your corporate swag continues to deliver value and contribute to the overall success of your company.

Frequently Asked Questions

Why is company swag important for a company?

Swag is a great way to promote your company pride.

You can use branded merchandise to increase brand awareness and reach new customers.

It also helps build brand recognition through promotional products that are given to employees, customers, and potential customers.

What are popular swag items?

Company swag typically consists of items like screen printing t shirts, hats, water bottles, pens, stickers, wireless chargers, and other branded items or promotional products that companies give away or sell to customers, employees, or stakeholders as a marketing tool.

These promotional items are designed to build brand awareness and loyalty, and help businesses stand out.

What does swag mean in marketing?

Swag stands for 'Stuff We All Get' and is used to refer to free, promotional product or marketing items given away by companies.

The acronym is usually written as one word in lower case letters, no periods.

Check out our Blog What Does SWAG Stand For? The Modern Definition of Swag to learn more.

What are the top corporate swag trends for 2024?

2024 is all about modern design, eco-friendly, work-from-home, and health & wellness items for corporate swag trends.

Why is corporate swag important?

Corporate swag plays a vital role in promoting a company's image, enhancing employee engagement, and strengthening client relationships.

It serves as a tangible reminder of the company's values and commitment, making a lasting impression on the recipients.

How can corporate swag improve employee engagement?

Corporate swag can foster a sense of belonging among employees, boost morale, and even enhance job satisfaction.

Especially in remote work environments, swag items that employees can use daily can make them feel connected to the company and proud to represent it.

How can corporate swag be effectively distributed to maximize its impact on company visibility and engagement?

To maximize the impact of corporate swag, it's essential to understand your audience and tailor swag items to their preferences.

Distribute your corporate gifts strategically at relevant events and personalize items whenever possible.

Invest in high-quality promotional products, encourage recipients to share on social media, and incorporate a call to action.

Consistency in branding is key, and regularly measure the success of your branded merchandise campaigns to make adjustments for better results.

These strategies can help effectively distribute corporate swag for maximum visibility and engagement.

To stay updated on all the latest sock styles and creative swag Ideas, be sure to follow us on LinkedIn.

Article Written By
Samuel Moses

We offer custom socks of all types and sizes (baby to adult) and lengths (no-show, ankle, crew, knee-high, and over the knee). We pride ourselves on being authentic Italian custom sock manufacturers with the highest level of quality and service for our customers. Try us out today!

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